Elements that can help website visual composition

Nobody enjoys looking at an ugly web page. Garish colors, cluttered images and distracting animation can all turn customers “off” and send them shopping “somewhere else”. Basic composition rules to create more effective:

  • Direct the Eye With Leading Lines
  • Balance Out Your Elements
  • Use Elements That Complement Each Other
  • Be clear about your “focal points” and where you place them

The size and position of elements in a composition will determine its balance. An unbalanced design generates tension, which may be the goal in many design projects, but for web apps that demand repeated comfortable use, tension is not a desirable trait.

Diving into UX and UI design

UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference?

Styles come and go. Good design is a language, not a style.

Massimo Vignelli

UX design refers to the term “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together. But despite their relationship, the roles themselves are quite different.

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